Within a Brand you can set the Profile details which helps you identify each Brand.
To edit your Branding open the Brand from the Brands page and click on the Settings tab:
The Profile tab allows you to edit the Display Name, Legal Name and Description of this Brand.
You can also Update your Brand Avatar here. This is useful if you have multiple brands as the Avatar is displayed in the Brands list allowing you to quickly identify a Brand based on the logo.
Once you have edited these fields click on Save Profile.