Knowledge Base

Apply the Conversion Tracking Pixels to your website

With your DNS settings configured any click traffic will be directed to Fortifi for tracking before hitting your domain.

You will also want to track any Leads, Acquisitions, Renewals and Upsells that occur on your site to see what impact your marketing click traffic is having on your site.

Whilst this can be done via the API there is also a very straight forward method to tracking these further actions in Fortifi.


Within your Brand Settings you can view a list of all Actions. If you click the Edit option against these Actions you will see the Tracking Conversion Pixel for that action:




Copy the Conversion Tracking Pixel for each action that you want to track and place these onto your Domain page where you want each action to take place.

For instance if you want to track Leads, you may have a confirmation page that is displayed when a visitor completes some information on your site such as entering an email address and name, enough information about them that you can then consider them a Lead. In this instance you would place the Lead Action Conversion Tracking Pixel onto the webpage body of the confirmation page. This will then be triggered each time that page is loaded by a visitor, and so will track your leads.

Pixels can have more information passed through on them by appending additional fields onto the Tracking Pixel.


For instance on an Acquisition action you may want to also pass through the acquisition amount and ID. To do this you would keep these values as entities on your order confirmation page and then use query string replacements to pass these through.

So in the above example you would modify the default tracking pixel for Acquisitions and append the url string to inlcude the transactionValue and transactionId:

iframe src="https://track.domain/bt/acquisition/RcL1JHm9BsnqDGfay4WA?transactionId='$order_id'&transactionValue='$total'" scrolling="no"


The extra information you can pass through on the pixel is: